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Industry Definitions
SEO - Search Engine Optimization: altering
a website (on-page) so that is does
well in the free, organic, crawler-based listings
of the search engines. (Source: SEMPO.org)
SEM - Search Engine Marketing: marketing
a website via the search engines, whether improving
rank in the organic listings, purchasing paid or
pay per click advertising, or a combination thereof,
along with other search engine marketing related
activities (i.e. blogging, article syndication,
link building, etc.). (Source: SEMPO.org)
PSM - Paid Search Media: sponsored
search
engine advertising programs where listings are
guaranteed to appear in response to particular
search terms, with higher ranking typically obtained
by paying more than the other advertisers per
click. Also
called "Paid Placement," "Pay Per
Click - PPC" and "Cost per Click." (Source:
SEMPO.org) |
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